Journal of Data Analytics

Concepts and applications of data mining and analysis of social networks

2023-04-24T19:04:48+0330

Social media has become an important reference for information during the last few decades. They have been able to be effective in various fields such as business, entertainment, science, crisis management, politics, etc. For this reason, a social media analysis has become very important for researchers and large companies. The widespread use of social media leads to a complex problem called "accumulation of data". Many data science specialists seek to analyze this data in order to identify the behavioral characteristics of users, analyze interests and needs, and improve marketing processes. Different social media platforms have the ability to use all kinds of media, including text data, video, video, audio, and location information, etc. Therefore, data analysis in social networks is very important. In this research, the concepts and applications of data analysis in social networks will be investigated.

Machine learning with big data to solve real-world problems

2023-04-23T16:10:59+0330

Machine learning algorithms use big data to learn future trends and predict them for businesses. Machine learning can be very efficient for deciphering data in industries where understanding consumer patterns can lead to big improvements. The use of machine learning can be a giant leap for businesses and cannot simply be integrated as the top layer. This requires redefining workflow, architecture, data collection and storage, analytics, and other modules. The magnitude of the system overhaul should be assessed and clearly communicated to the appropriate stakeholders. The main focus of machine learning is to develop computer programs that can access data and use it to learn. The learning process starts with observations or data, to find a pattern in the data and make better decisions. The main goal of data analysis using machine learning is that it allows the computer to learn automatically without human intervention and help and can adjust its actions accordingly. Considering the many applications that data analysis has found in the real world, therefore, in this article, a review of the basic applications of machine learning as one of the tools of artificial intelligence has been done with an emphasis on big data analysis. The purpose of this article is to understand the dimensions, components and applications, and challenges of using machine learning in the real world.

Internet of Things for Customer Relationship Management (CRM) Software: Opportunities and Benefits

2023-05-06T16:14:04+0330

Customer relationship management software has many advantages for different businesses and economic enterprises. Today, the Internet has become the main tool for information exchange, business, communication, and an integral part of daily life. Internet technologies have witnessed fundamental changes in the way of interaction over a decade. With new technology, objects are also connected to the Internet and with humans; Intelligent systems and data are interacting and exchanging. The Internet of Things will increase the maturity level of customer relationships and will have a profound impact on customer relationship management. This is because the huge data of the Internet of Things contains information about the customer, and textual inputs can greatly increase the capabilities of managing relationships with customers. Therefore, the future of customer relationship management will be provided by cognitive computing, big data analysis, and creating deep knowledge in organizations. In this paper, the vital features and opportunities, and benefits of CRM systems based on the Internet of Things have been examined.

Internet of things and the future of digital marketing

2023-05-07T01:03:25+0330

In the digital world these days, everywhere you look, traces of the Internet of Things (IoT) can be seen. Businesses will improve with the use of this technology because devices will be able to collect a huge amount of user information. . If this information is used appropriately, commercial activities are able to expand their activities, reduce costs and provide users with devices with more and better features. These devices are only allowed to be accessed by certain people because they contain a large amount of information. However, there are many concerns about these devices. Even though the technology is advancing day by day, the risks related to it also increase. With the trend of marketing toward digitalization, we are witnessing its spread in various businesses. But since the Internet of Things has a solution for every issue and challenge, it also has new and fresh solutions for this issue. In this article, an attempt has been made to explain the role of the Internet of Things in digital marketing.